Vicario Shoppers Market woman with mask

Shoppers Market

By Chuck Stephens

“In an early, 1960 survey of the then-nascent New American Cinema (NAC) movement, Jonas Mekas warned independent filmmakers of a regionally specific danger faced by artists working on the West Coast: ‘the shadow-killing and all leveling California sun.’…This early critique of Los Angeles cinema elucidates a distinctly heliophobic tendency structuring Mekas’ film criticism from this period: a fear of the violent and transformative impact of illumination, and particularly that suffered within the overexposed expanses of Los Angeles. While this fear is not exactly antithetical to the condition of cinephilia, it is nevertheless surprising to find a professional movie critic suffering from it, especially one better known for celebrating cinema as a mystical ‘art of light.’”

That’s scholar and programmer Josh Guilford, taking poor old Uncle Fishhook (Jack Smith’s pet name for Mekas) out to the woodshed in his mirthfully worded and necessarily corrective essay, “Against Transparency: Jonas Mekas, Vernon Zimmerman and the West Coast Contribution to the New American Cinema.” Guilford’s title promises much: an appropriately outsized nemesis (Mekas), a fantastically obscure and accomplished West Coast filmmaker (Zimmerman, whose career incorporates Ron Rice/George Kuchar-esque 16mm burlesques and Hollywood horror films), and the intimation that a vast cornucopia of films, film spaces, film culture, and film thinking that has far-too-long been left unexplored in histories of American experimental cinema is about to be revealed. And Guilford’s essay delivers, so much so as to mark it as one of the key contributions in one of 2015’s essential film books, Alternative Projections: Experimental Film in Los Angeles, 1945-1980, edited by David E. James and Adam Hyman (Indiana University Press).

The culmination of a years-long project involving the Los Angeles Filmforum, the Getty Foundation, USC’s School of Cinematic Arts, myriad symposia, panel discussions, and a screening series featuring some 300 films and videos projected in various venues and curated contexts from October 2011 through May 2012, Alternative Projections gathers all those strands and more. Historical writings by first- and second-generation giants Maya Deren and Curtis Harrington are reprinted alongside rants and revelations from lesser-known figures like John Fles, outspoken early ’60s programmer of experimental films on the Sunset Strip and at the Cinema Theater. Conference papers and newly commissioned writings provide a thousand ways of navigating the city’s polyglot cinematic neighbourhoods, with illuminated maps to homes of stars like Ed Ruscha and more-than-simply-scenic detours up the Bunker Hill of Kent Mackenzie’s The Exiles (1961) and down into canyons where confluences of experimentation and the Hollywood special-effects industry are sometimes found. A lengthy concluding section provides mouthwatering details of all the screenings assembled by programming partners Adam Hyman and Mark Toscano for the series. Oh, to have been in Los Angeles then!

Take, for one utterly sublime but still very hard to find example, John Vicario’s extraordinary 1963 film Shoppers Market, a quasi-documentary 16mm whatzit shot entirely in (and in front of) a grocery store in Santa Monica. Ken Eisenstein’s Alternative Projections essay “Vicarious Vicario” situates the filmmaker’s gorgeously coloured Cali-ethnographic footage of housewives and other larder-stockers in the context of Allen Ginsberg’s “A Supermarket in California,” William Eggleston’s first colour photography, and Warhol’s Campbell’s Soup cans. Vicario, who died in 2012, seems to have remained somewhat ambivalent about his creation, and had left filmmaking years earlier. A portrait of consumer culture that simply is pop art, without the quotation marks inherent of Warhol or Wesselmann or Godard, Shoppers Market is a comedy edited with the cutthroat dialectical precision of Peter Kubelka’s Unsere Afrikareise (1966)—jagged fragments of overheard dialogue, tinny Muzak, and jarring announcements from the store’s P.A. system colliding with images of Camelot-era Americans in their muumuus, poring over mountains of produce and packaged meats. Behold the savage maw—if you can find it.

book cover

Follow

Friend me on FacebookFollow me on TwitterRSS Feed

From the Magazine

  • Cinema Scope 79 Table of Contents
    Cinema Scope 79 Table of Contents

    Cinema Scope Issue 79 with Features including .. Truth and Method: The Films of Thomas Heise by Michael Sicinski, Thinking in Images: Scott Walker and Cinema by Christoph Huber, 58th Venice Biennale, Cannes and DVD Reviews. More →

  • Issue 79 Editor’s Note
    Issue 79 Editor’s Note

    Excuse me if I come across as discombobulated, it’s not because of any movie I’ve watched recently. No, I’m talking about far more important things than cinema: this issue is in the process of being closed while deep in the throes of Raptors mania, to be precise, the incredible goings-on of Game 4. More →

  • The Good Fight: The Films of Julia Reichert
    The Good Fight: The Films of Julia Reichert

    By Robert Kotyk In the first scene of Julia Reichert’s first film, Growing Up Female (co-directed with Jim Klein, 1971), a woman takes the hand of More →

  • Jeanne (Bruno Dumont, France)
    Jeanne (Bruno Dumont, France)

    I’ve exited the last several Bruno Dumont films wondering—only somewhat in jest—whether or not their maker had gone completely insane. Until 2014, Dumont was notorious for his straight-faced, neo-Bressonian, severely severe dramas that interrogated the intersection of spiritualism and material form. More →

  • Exploded View | Flaubert Dreams of Travel But the Illness of His Mother Prevents It
    Exploded View | Flaubert Dreams of Travel But the Illness of His Mother Prevents It

    Undersung filmmaker Ken Kobland’s strange, sumptuous slice of classically minded surrealism, Flaubert Dreams of Travel But the Illness of His Mother Prevents It, created in 1986 in collaboration with The Wooster Group (America’s experimental-theatre ensemble extraordinaire) is, too, a creature born from Flaubert’s polymorphous bestiary. More →